INTRO — The Mid-Hudson Woodcarvers Guild in Monroe, New York meets weekly to promote the art of woodcarving to the next generation.
THE CHALLENGE — To create a short explainer video highlighting the technical, social, and therapeutic benefits of being in a Woodcarver's Guild. The goal was to ultimately attract new members to the Guild.
THE PLAN — Interview Bob Breur, the head of the Guild, at their headquarters in Museum Village, and film other members of the Guild as they work on personal projects. It was important to highlight the benefits wood carving provides. Very little prompting was required, as Breur's genuine passion for wood carving shines through.